Blogs - BuilderRadio

Will You Love Me in the Morning

We’ve all had those sales presentations where everything went right. You captivated the audience with your words, and they nodded in agreement. You left the room feeling like a rock star, confident that you’d soon have a sale. Then, the romance quickly ended when you tried to close the deal. They fell off your grid, wouldn’t take your calls, and basically disappeared without even an explanation. Hmmmm! And, you thought they loved you? Yes, it sounds more like a one-night stand than a sales pres… Continue

Added by Adrian Miller on December 14, 2009 at 6:29am — No Comments

What I Learned from Watching the Boss (aka Bruce Springsteen)

No, this isn’t another article about observing your management team. It’s about what you can learn from the “Boss” Bruce Springsteen. Yep, that’s right. There are a handful of extremely helpful takeaways that all of us business people can learn from this veteran rock and roller. Connect with Your Audience in a BIG Way A Bruce Springsteen concert is never a quiet, low-key show. He works the crowd and plays his band like an orchestra. You can’t help but feel as if he’s singing straight to you, ev… Continue

Added by Adrian Miller on December 11, 2009 at 7:20am — No Comments

The Weight of the Web

Having an online presence isn't enough — customers and closings must follow Like consumers in almost every industry, homebuyers often use the Internet to shop. According to some estimates, more than 80 percent of all new homebuyers begin their search online. In addition, industry statistics and surveys show that Internet leads are the best and least expensive source for new clients. Builders and Realtors should not only understand how to create a Web presence but also how to maximize tha… Continue

Added by Jerry Rouleau on August 8, 2009 at 8:22pm — No Comments

Dropping the Networking Ball

Dropping the ball in the game of networking is akin to not catching a fly ball in baseball. Others are counting on you to successfully execute the play and keep the game going. Let the ball drop too many times, and you’ll be booted off of the team. Networking is entirely about follow through. Just like in baseball, a networking introduction is like a spectacular ball that is heading right for you. You need to keep your eye on it and reach out if you’re going to make the most of the opportunity.… Continue

Added by Adrian Miller on April 9, 2009 at 7:54am — No Comments

How can builders in the higher price point luxury market sell homes, when there are so many lower priced homes for sale in the market?

Recently we had a builder send us a question regarding selling homes, when there are so many other lower priced homes in the market. I posed the question to a few members of our BuilderRadio faculty and thought you might like to see their comments. Question: How can builders in the higher price point luxury market sell homes, when there are so many lower priced homes for sale in the market? The market has dropped so significantly that we can not sell homes at a profit. So long as there i… Continue

Added by Jerry Rouleau on March 14, 2009 at 2:50pm — No Comments

3 Little Piggys

Straw Piggy, Wood Piggy and Brick Piggy by Mason Lord of Hudson Valley Preservation Once upon a time there were three little piggies. Straw Piggy, Wood Piggy and Brick Piggy. The three little piggies were neighbors, and all three wanted to remodel their homes. The problem was that none of the little piggies knew how to get started. They decided to consult with the wise advisor in the woods the lawyer B.B. Wolf. Brick Piggy, since he was the smartest piggy, arranged the meeting and all t… Continue

Added by Jerry Rouleau on March 14, 2009 at 2:30pm — No Comments

Is Training an Expense or an Investment? - (A Six-Point Case Study)

Some businesses look at training as an expense, instead of looking at the long-term return. Why does one company seem to have all the success and others just seem to plug along? You may have more control about your success than you think. Your company does not exist without customers and more importantly your long-term success increases when you have customers that keep coming back. Let’s simplify the thought process as well as use a case study. The case study in this article is based on LGI Ho… Continue

Added by Jerry Rouleau on March 7, 2009 at 7:06pm — 2 Comments

What's Better Publicity -- Print or the Web?

Print Better Than The Web? I just saw this discussion on a LinkedIn discussion board ... it's a little like medieval monks arguing about how many angels can dance on the head of a pin. Nevertheless, it got me thinking that Public Relations Professionals used to have to justify the value of TV- versus - print media with clients arguing that print was more prestigious, lasted longer and TV was too fleeting. Besides, they would tell us: "I only watch sports and PBS!" Funny how the TV detractors (… Continue

Added by Dick Pirozzolo on March 7, 2009 at 7:00am — No Comments

www.keleapiper.blogspot.com www.keleapiper.wordpress.com

www.keleapiper.blogspot.com www.keleapiper.wordpress.com Continue

Added by Kelea J. Piper on March 6, 2009 at 5:51pm — No Comments

Using Social Networking to Expand Your Business

Social networking and blogs are new buzzwords that we are starting to hear about, a lot more often. The big question that many companies ask is “How does this apply to the housing industry”. As I meet and talk with housing companies and sales people, I am finding that many of the companies that are proactive in today’s changing market and maintaining their business growth, are the same companies that are staying on top of the new technologies. The way consumers shop and buy is changing very rap… Continue

Added by Jerry Rouleau on February 22, 2009 at 2:34pm — No Comments

Where Are the Sales? It’s Not My Fault!

Have your heard this before from your sales or marketing department? Whose fault is it, that sales are slow now? Is it the economy, the marketing department, your PR firm or sales? Who should you blame? If you are like most people, you want to pass the buck to someone else. Take your pick, throw your dart at one of the other departments and build your case. Here is my take. The Economy? Read all the articles you want, listen to the newscasts, look for all the “For Sale” signs and you’ll… Continue

Added by Jerry Rouleau on February 22, 2009 at 2:25pm — 1 Comment

Internet Listing Resources - 50 Plus places you can list your homes on the Internet.

If you are looking to expand your reach and post your new homes or existing homes for sale, check out some of these websites. 1. New York Times — The No. 1 newspaper website in the US, reaches approximately 36 million unique visitors per month. 2. Google Base —Use Google Base to upload your listings directly. 3. Zillow — Zillow.com 4. Yahoo Real Estate — Most trafficked Internet destinations worldwide. Single listings on Yahoo! Classifieds cost $34.95/listing. Point2 NLS can feed each of you… Continue

Added by Jerry Rouleau on February 22, 2009 at 8:30am — No Comments

Change Is The Fire That Helps Ideas Emerge

When fires ravaged Yellowstone National Park in 1988, great minds from all over the science and environmental communities were ignited with concern. We had, according to them witness one of the greatest natural disasters in history. An event that had blotted out thousands of years of nature’s most perfect trophies and laid them waste with only an eerie billow of smoke to mark their black graves. Not long after they dried their tears, these experts began to take notice of the smaller events emer… Continue

Added by Camine Pappas on February 2, 2009 at 12:42pm — 1 Comment

Why Have a Brand, and How Can It Help Me?

Sadly, in today's fear based economy, especially the home building industry, many of us hesitate to open the curtains in the morning. Shivering with negative anticipation, we shrink at the thought of hearing about one more failure among our peers, a reduced buyer base, or worse yet, finding our coffers empty and our lenders on their way to Timbuktu. We feel powerless, like we're spinning our wheels trying to grow and survive. At the same time there's an eerie and profound fear that we don't quit… Continue

Added by Camine Pappas on February 2, 2009 at 12:41pm — 1 Comment

"Pick a Number - 'n Get In Line!"

Hello, I'm Bill Lasko from Indiana. As a member of the Builders Association of Greater Indianapolis, (and there for NAHB), I've seen this so called 'down turn' coming for a while. Not really able to put a name on it, but I saw so many things that did not make sense. From interest-only loans to whole subdivisions going up steadily all over the Indianapolis area for years. Thousands of expensive homes even, but income was not keeping up with it. How can so many people earning what they did 10 to 2… Continue

Added by William Lasko on February 1, 2009 at 2:04pm — 2 Comments

Cell Phone Numbers Go Public today

REMEMBER: Cell Phone Numbers Go Public today REMINDER... all cell phone numbers are being released to telemarketing companies tomorrow and you will start to receive sale calls. YOU WILL BE CHARGED FOR THESE CALLS To prevent this, call the following number from your cell phone: 888-382-1222 It is the National DO NOT CALL list. It will only take a minute of your time. It blocks your number for five (5) years. You must call from the cell phone number you want to have blocked. You cannot… Continue

Added by Jerry Rouleau on January 29, 2009 at 1:59pm — 2 Comments

Are You Frozen?

In an economic downturn, we are all like deer on a dark and windy road. Some of us see approaching headlights and instinctively know to leap into the woods. Unfortunately, others of us freeze. Unable to go left or right; we think that wherever we leap to will be worse than our current position. I certainly don’t need to elaborate on what happens to the deer on the road that freezes. If you’re one prone to frozen panics in tough financial times, you need to embrace some logic. Just like the deer… Continue

Added by Adrian Miller on January 26, 2009 at 7:39am — No Comments

When the Going Gets Tough, the Tough Go Shopping

It’s become downright impossible to get away from the bad news lately. With a falling stock market, companies announcing layoffs, and gloomy economic forecasts, it can make even the most upbeat salesperson want to bury their head in the sand for a long while. Of course, some of us see these shaky times as a prime opportunity to get some new business by shopping. Yes, that’s right. When the going gets tough, the tough go shopping for new business. Shop for Contacts and Connections This is prime… Continue

Added by Adrian Miller on January 16, 2009 at 5:35pm — 1 Comment

Your Shrinking Audience, Your Growing Opportunity

Brian Flook, MIRM Beware the enticement to repeat the proven, regardless of the result. The temptation to continue doing what worked before is nearly irresistible. Whether it’s using your ‘go to’ fishing lure, driving the same route you’re used to driving, or repeating the same series of lucky steps to ensure your success hunting white tail deer. People have a tendency to stick to the tried and true. Why do some religious institutions hold on to traditions and practices that feel so outdated an… Continue

Added by Brian Flook on January 12, 2009 at 8:52am — 1 Comment

Re-energize your Salespeople and Accelerate Sales

BRAND NEW half day sales re-energizing seminar designed to get your sales force moving...quickly. This half day intense sales training workshop was Alpha tested in 2008, received rave reviews, and has been updated to address the challenges of todays market. Taught personally by Roger (previous NAHB National Salesperson of the Year), and who personally generates several million dollars of sales each year to keep his selling skills current, this fast track program may be your best investment in yo… Continue

Added by Roger Fiehn on January 12, 2009 at 8:48am — No Comments

< Previous Post

All Blog Posts (27)